#64 – Find your goal. Where do you start?

“If I could create anything, what would it be?”

Lily stares at the blank page in her notebook, the question lingering in her mind. She has spent so many years juggling family life, supporting Ben in their chocolate business, and making sure everything runs smoothly at home. But now, with the kids getting older, something stirs inside her—a craving for something of her own.

She taps her pen against the table, then scribbles down a word: chocolate. Of course. It hads always been part of her life. The excitement of experimenting with flavors, the joy of wrapping up a perfect gift box, the stories that each handmade piece carried. And then there is marketing—the thrill of bringing a brand to life, making people feel something through words, design, and experience.

“How do I combine these?” she asks herself.

Ideas spill onto the page: ‘A webshop with chocolate gift boxes’,  ‘DIY tasting kits with pairing guides’, ‘Guides for hosting the perfect chocolate party’, ‘A subscription box—a monthly chocolate adventure!’, Storytelling & behind-the-scenes content about their chocolate journey’ …

The more she writes, the clearer it becomes. She doesn’t just want to sell chocolate—she wants to create experiences around it. Moments of joy, indulgence, and discovery.

She leans back, staring at the mess of ideas in front of her. This is it. Her next chapter. A dream that blends everything she loved.

A smile tugs at her lips as she picks up her pen again.

“If I start today, where could I be a year from now?”